i think the biggest problem for people is the fact that for a lot of us, the water is still pretty brown. and i don't know about you, but i can't really bring myself to drink brown water. regardless of the fact that the water is boiled, it still has sediment and just looks dirty.
and yes, we have been spoiled by the fact that we have had clear water rather consistently for so long. this isn't to say that i wouldn't drink this if it really came down to it, but yes i will be picky about my water because i know it isn't really a crisis.
besides, if you want your water to clear up.. boil it and then run it through a couple coffee filters (like 3 together or so) and a brita or something after that if you really want too. then your water will be free of the bacteria, and it won't look brown and dirty. simple solution!
btw, we may have some of the cleanest water around, but we sell a whole lot of it, so it's no surprise we buy just as much :P
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