google isn't really that much about regulation, and this actually make sense for us as consumers. With two competing services nobody was ready to commit to using either one as a video delivery service for paid content (IE, TV shows, movies ,etc) to make matters worse both companies were cutting their own throats (well, google wasn't killing the whole company, just the video division) to try and build the best service without establishing any kind of sustainable, profitable model. Then end result would have been YouTube going tits up (they haven't really made a dime until now) and Google abandoning their video service because of it's cost.
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