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  #1 (permalink)  
Old Mar 19, 07
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How the MPAA Killed the Movie Theatre

Quote:
Originally Posted by PoliTech.com
Link to Write up on PoliTech
I wonder what kind of dystopian cyberpunk future we live in when you are physically searched before entering a movie theatre.

Last night (November 3rd), my girlfriend brought me along to see a screening of Derailed at the Paramount theatre in Toronto, which she had to review for a magazine she works for. The lineup for the screening was unusually long, as I think they also fill seats at press screenngs with radio call-in winners, who in hindsight, might have accepted such poor treatment in exchange for the ostensible privilege of paying for $30 worth of parking and fast food at a free $13 movie. Anyway, the line was moving slowly because they were asking customers to raise their arms so that they could be electronically frisked with a metal detector, and women's purses were being searched by uniformed security guards. Try to remember that this is Toronto, Canada we're talking about here, not New York, Tel Aviv or London. People who submitted to the search (everyone from what I could tell) had their cellphones taken from them and checked at a table set up in front of the theatre and they were given a ticket to reclaim it when they left.

I was having none of this, and checked the back of my ticket stub to ensure that there was no mention of being required to submit to a search listed as a condition of sale. As my girlfriend and I made it to the front of the line, the guard looked at me and asked me to raise my arms for the search. I politely declined saying "No, thank you", and proceeded to the ticket taker. I could hear him calling "Sir! Sir!" behind me, but even though I slowed my pace in case he was really going to do something about it, as I had expected, I wasn't stopped. The ticket taker took my ticket and I waited for my girlfriend just inside the gate, as her purse was being subjected to a thorough going through by one of the guards.

Since she was there for work, and her deadline was that night, she was not ready to risk not seeing the movie. Her 150 words won't have room for what happened next. Her phone was taken from her and put in a sealed plastic bag with a claim ticket, and she joined me where I was waiting, past the gate, and we walked into the theatre together. To add further insult to the debacle at the gate, near the exits at stage right and left were two uniformed security guards at each door, all four with video cameras scanning the crowd and making themselves very conspicuous. This was not just a bit of pre-show MPAA theatre, they stood there for the entirity of the movie, red LED's glowing, scanning the crowd to remind us that we were under close surviellence and our actions were being recorded.

If you have sat in a chair in a dark room watching disturbing scenes unfold in front of you, while four uniformed people with video cameras stand in front of your, silently recording your reactions, you might be reminded of scenarios from a Clockwork Orange, Brazil, 1984, Videodrome, and strangely, that 90's relic: SFW. Security guards regularly use handheld video cameras to harrass and intimidate people, particularly during political rallies and protests, as the guards know that the cameras carry with them a clear implication of future retribution against those being recorded. The cameras are quite literally, a threat; the threat is that if you do not behave as the camera holder asks, the recording of your actions will be used to persecute or discrace you.

Upon leaving the theatre, my girlfriend and I had to stop at the security desk to claim her phone, which involved them searching through a pile of bagged cellphones for the correct one. We took another moment to turn the phone on and wait for signal in the threatre to validate that we in fact had the correct phone. My girlfriend had said that if she hadn't already agreed to her deadline, she would have made a point of walking out of the screening and giving the PR person a talking to. I did not confront the camera wielding guards in the theatre because she was my host she had a job to do. Only people who think they have done something wrong, or deserve to be searched, submit to that kind of authority, which is why guards get away with it, and the rest of us continue to be subjected to it and it becomes "normal".

Anyway, apparently this is Alliance Atlantis' idea of how to treat an audience, then I for one can certainly live without seeing any of their films, and we will be skipping movies at the Paramount theatre. I also know that at least one reviewer will also be seeing her movies elsewhere too. I would also say that this is further evidence that movie studios are losing revenue because of the increasingly poor movie-going experience and general low-quality of the movies they are making, as after this, I can certainly undertstand why someone would prefer to watch a movie on their 14 inch screen than suffer the indignity of a multiplex.

You know, the last time I went to see a movie in theatres was about 2 months ago, and I didn't have to suffer through anything this ridiculous, but I do remember a usher patrolling the aisles every few minutes ensuring that nobody was filiming the show. Now, truthfully I don't really think that was much of an invasion of privacy. It was irritating, but I'd rather have somebody walking around than having somebody filming me picking my nose while watching the movie. It does, however, occur to me that this facist treatment of customers will eventually trickle down to little ol' Vancouver. If that does eventually become the case, be it in 1-5 years, I don't doubt that the end of the megaplex won't be far behind. I can only hope that the apathetic masses won't stand for such treatment; I'd like to think that we would have become smarter consumers by then.
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Old Mar 19, 07
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Searches are a regular thing for pre-screenings of films.

I don't see anything out of the ordinary.
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  #3 (permalink)  
Old Mar 19, 07
I can has photo?
 
Join Date: Jun 2004
thebobman is a jewel in the roughthebobman is a jewel in the roughthebobman is a jewel in the roughthebobman is a jewel in the rough
The searches aren't...

Quote:
Originally Posted by PoliTech
To add further insult to the debacle at the gate, near the exits at stage right and left were two uniformed security guards at each door, all four with video cameras scanning the crowd and making themselves very conspicuous. This was not just a bit of pre-show MPAA theatre, they stood there for the entirity of the movie, red LED's glowing, scanning the crowd to remind us that we were under close surviellence and our actions were being recorded.
Recording the audience with 4 people is a bit much tho...
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  #4 (permalink)  
Old Mar 20, 07
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video killed the radio star
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  #5 (permalink)  
Old Mar 20, 07
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Quote:
Originally Posted by dj beejay View Post
video killed the radio star
so in turn, internet killed the video star?
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  #6 (permalink)  
Old Mar 20, 07
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Join Date: Dec 2002
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2 of the last 3 cast/crew/industry pre-screenings I've attended did the same thing of phone-checking, like dude stated in his rant.

They didn't take mine because it's ghetto and is _only_ a phone (no camera).

This is now a standard practice for pre-screenings.

Numbnuts, in his rant, though, makes it sound like standard procedure for ALL screenings, which is clearly not the case.

Videotaping the audience? That calls for elastic bands, flashlights, and pen-lasers! BLAST 'EM!!!!!!!!!!!!!!!!!!!!!!!!!

Frosty
(ARRRRR!!! Piracy!)
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  #7 (permalink)  
Old Mar 20, 07
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i've gone to a few advance screenings lately and that's always the procedure. i've never seen it done at a regular screening. it sucks, but it's not hard to see where some people would take advantage if they didn't take these security measures. although i have to wonder if theatre cams are the industry's biggest problem, when it seems as though you can DL a dvd rip of just about any major film as soon as it hits the cinema.
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Old Mar 20, 07
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^exactly, I'd say the problem with the film industry lies within.

I can't wait for the trials to begin.

FROSTY YOU'RE ON A LIST!!!
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  #9 (permalink)  
Old Mar 20, 07
prangin' out
 
Join Date: May 2001
zarlon will become famous soon enoughzarlon will become famous soon enough
i think the big issue is not the TS rips (which are usually such terrible quality they're not even worth watching...) it's the fact that lots of people who have the screener DVD's sent to them will rip it right to divx and put it up on torrents/newsgroups! ha.

but who am i to complain, i love it.
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