okay, is it a new thing that Jay-Z's beats are so... so... commercial minimalist? it sounds like something produced from 6 samples over a weekend... Lyrically GSG9's got a point, the lyrics are on par with the track. Finally, selling out to Amazon.com with a slow-mo shot of one of their shipping boxes is not nearly as tacky as the fact that this video tries to make out like the hippest thing on the planet is to bootleg a Jay-Z CD, when
EMI & Jay-Z issued cease-and-desist letters to Danger Mouse when he released the Grey Album. What the fuck is he trying to say? "I know I bootlegged my CD in my music video, but don't you DARE try to the same. Also I am the most hardcore gangsta ever, now getcho granny to buy my album!"