*breath*
Okay, way back when, before the name "Rave" was really that popularized (IE when it was only in England), there were certain personalities that seemed to port over Raves to their home country or whatever. In Canada it was Chris Sheppard. In the States, it was Frankie Bones.
Way back when Frankie Bones coined a term trying to describe the phenomenon that was spreading all over the place now: A Peace Love and Unity Movement. Later it became Peace Love Unity Respect, and it became a kinda raver credo/password. But when the "straights" caught on "PLUR" was quickly replaced with "Fuck PLUR".
And, of course, the subculture continues to self-perpetuate the memes, so PLUR and Fuck PLUR are both kicking around as present as ever.
But really, if anybody tells you it's anything other than a word, they missed the joke.
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