Would you pay $55 for bottled water?

[sNyx]

What's the most you would pay for a bottle of water? Two dollars? Maybe $4 at a concert? How about $55?


Photo courtesy Marsaili McGrath/Getty Images

Bling H20 -- the new (expensive) bottled water Believe it or not, there is such a thing as a bottle of water that costs $55. Kevin Boyd, a writer and producer from Hollywood, has developed a "luxury" bottled water called Bling H2O that costs an average of $55.

Depending on the size, prices can range anywhere from $25 to as much as $75. What's so special about Bling H2O that makes it so expensive? Is the water treated differently than the bottled water you buy at the gas station? Does it at least come with vitamins? Unfortunately, you won't find any vitamins in Bling H2O. The water inside, however, does receive more treatment than what's inside an average $2 plastic bottle. According to Bling H2O's Web site, the water is bottled from natural springs in Dandridge, Tenn. The company claims to use a "nine step purification process that includes ozone, ultraviolet and microfiltration." This sounds nice, but still -- does that really make it worth $55?

Take one look at the bottle itself -- it can answer any of your questions about cost. True to its trendy name, a bottle of Bling H2O is much more than a plastic container to hold mere water. The bottles are available in limited-edition frosted glasses and covered with Swarovski crystals. Even Bling H2O's Web site admits that the product is as much about image as it is taste. The company originally handed out the water only to actors and athletes -- celebrities such as Jamie Foxx and Ben Stiller have been spotted showing off shiny bottles, and Paris Hilton allegedly feeds the water to her dog. Now, the water is available to the public and showing up in fancy New York restaurants. The makers of Bling H2O also market the bottle as reusable and refillable -- you can flaunt it around town and show how trendy and environmentally friendly you are.

Bling Taste Test

Blind taste tests in New York City put Bling H2O up against regular bottled water and Manhattan tap water. The reactions proved to be inconsistent and unpredictable -- most people proclaimed Manhattan tap water as the best-tasting, while Bling H2O was believed to be simple tap water. Watch this amusing video of the taste test from NPR. Even wi*thout the cost that comes from the decorative bottle and its associated brand, Bling H20 would still be expensive. Next, we'll look at the costs behind bottled water.

Continued at howstuffworks.com

[Revolver]

ahahah right on!...

initially i had my tried and true left wing programming saying "oh my god thats horrible,society is crumbling right before our eyes!"..

...but then i got over that and thought "wow!, what a BRILLIANT idea. there are lots of movie stars,pseudo celebs,and other dumb people with too much money happy and willing to spend 55 dollars on a bottle of water just because they can....thats a great market to tap into."

whats stopping this guy from charging 80 dollars a bottle. that would be hot too.....there needs to be a clear speration between A celebs and B celebs and i think the difference between a $55 bottle of water vs. a $80 bottle of water would be perfect.

what a world we live in.

[j3rk]

It's great marketing. The Most expensive bottle of water. Then you get all over the internet because people think it's silly and pass it around like a cheap whore...then you hold out your hands and collect stupid amounts of money for essentially putting rhinestones on a bottle of water.

This guys a genious

[_bRiTt]

http://video.google.ca/videoplay?doc...enn+%26+Teller

the best part is, to get chemicals out of water, you have to add other chemicals, they just end up being lest harmful chemicals (some of the time) but there is no way to remove all the bad stuff because of the chemical bonds

[decypher]

I wouldn't call him a genius. He's more exploiting simple knowledge.

[sNyx]

So I bought a bottle of this for the weekend and let me tell you that just maybe the most fantastic water I have ever had.

[KrisisID]

i just want it cuz the bottle looks cool.

[KrisisID]

i would just refill the bottle. its expensive enough for me not to lose it.

[KrisisID]

genious idea.. its collectible bottles, they have seasonal ones and stuff, so many different types of bottles.

[KrisisID]

alright, i just bought like 5 bottles of water.. .

[Grapes]

Originally Posted by decypher

I wouldn't call him a genius.

He didn't, he called him a genious

[Grapes]

Which says it all, really.

[decypher]

haha, you caught me!!

[Courtney]

thats fucking ridiculous

[Grapes]

What?... the product? The concept? The promotional campaign? The fact that people can market this and not be laughed out of civilized society? The fact that he might even get rich?

The answer, of course, is yes, whichever of these you meant Courtney

[-evil-duerr-]

looks like it has potential for pretty rad bong water


could probably even use the bottle as a bong.

[Grapes]

^ Yeah that'd be good

[crookedking]

Originally Posted by KrisisID

i would just refill the bottle. its expensive enough for me not to lose it.

here's another good tip to make people think you have a lot of money...next Time you go out to the bar wrap your money around a thick wad of canadian tire "money".

The recycling companies better be up to date on this, will need a whole new separate containter for the "frosted glasses and Swarovski crystals" types of packaged products.

On the other hand, its a great find for the homeless who collect pop cans. The return value must be high.

[AGROculture]

I'm gonna buy a bottle, drink it and enjoy it!

Then refill it with the murkey brown water I have in my taps. Then drink that and enjoy that also.
I'm gonna keep refilling it and refilling it! I'm ghetto like that

[Liqwid]

Originally Posted by My!es

So I bought a bottle of this for the weekend and let me tell you that just maybe the most fantastic water I have ever had.

where did you get it? i want some.

[Liqwid]

i once bought Voss for the bottle....

[damnthedivas]

Thats CURAAziee!

[inside]

Originally Posted by Revolver

ahahah right on!...

initially i had my tried and true left wing programming saying "oh my god thats horrible,society is crumbling right before our eyes!"..

...but then i got over that and thought "wow!, what a BRILLIANT idea. there are lots of movie stars,pseudo celebs,and other dumb people with too much money happy and willing to spend 55 dollars on a bottle of water just because they can....thats a great market to tap into."

whats stopping this guy from charging 80 dollars a bottle. that would be hot too.....there needs to be a clear speration between A celebs and B celebs and i think the difference between a $55 bottle of water vs. a $80 bottle of water would be perfect.

what a world we live in.

Go Team Sales!! Woot!

[Goat]

Does it come with a complimentary hand job?