I don't buy a single thing about this thread.
They did a study, you know... Everybody lined up and were asked to take Coke, Pepsi and Bargain Brand (with Soda Crackers for palate cleansing) and asked them to name which was which. I think about 80% or something like that said they knew the difference between them. The number of people that were right was eerily close to the number of people that would have gotten it right had they guessed at random. Funny that.
Interesting postnote to the study was that about 90% of the initial 80% who claimed that they knew the difference asserted that they were, in fact, in the group who got it right.
In lieu of that study, I'm going to have to side with PC Cola on the basis that it costs less and therefore can quench more thirst per dollar spent.
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