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Coffee Lounge Talk amongst other community members. |
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the Moto Q phone ad worked for me.
The one where the guy finds the phone and turns the knob and the whole day flys by and then he looks at a pic and the deer and forest are right there. Then he speaks into the phone and the gods are all like "dammit not again" cuz the one god lost their phone. (told you it stuck in my head) But at least Telus gve me the phone for free after I signed my soul to them for three more years, cuz the battery blows and now the novelty has worn off (I'd have a cell phone for the next three years anyways so at least I saved myself the initial 600bucks) |
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Give your collective heads a shake, kids!
Has no one ever seen Willy-boy in "I, Robot"? That feature was one, long product-placement-fest. I work in the biz, and increasingly see product-placement as a staple in image production. Kitchen set? GE, Westinghouse, etc... Cars? Lexus, Bmw, etc... Watch? Sunglasses? Coke? Pepsi? It's one thing to feature a product into a scene, but, what's even harder is having to avoid competitors' products from creeping into the rest of the show (signs, props, products, etc). Some tv shows actually have a "non-product" policy. Everything must be ND (non-descript) so that they neither promote, nor insult any product at all, so that the purchasing tv stations won't have issues with any advertisers for that particular show. Personally, I just help make the shit. I don't watch it. I've not had cable since 1990. But, back to the first point: working in the biz, I'm hyper-aware of media and it's use in manipulation for advertising purposes. That, alone, pretty much negates it's effectiveness on me; I recognize it for what it is. Berks? Spence? McDonalds? Nike? Starbucks? No. They don't get my money. Frosty (wants to throttle ad execs) |
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^^^
righhhhttt... anyways, advertising simply plugs name brands so that when you think of a need you think of their company. Like if you think ice cream, DQ pops into your mind. Recognizing a brand name through the commercials gives a buyer peace of mind when they are standing infront of the toothpaste section wondering what kind of whitening do yu need and how many germs do you want to fight at one time. But commercials gotta be pretty damned creative or just shamelessly funny to work on viewers now a days. I think that's what the thread's all about.. Remember the kokanee commercial dedicated to the friend who dared the double black diamond on a 1 day ski rental? And it shows a guy bailing down a hill like he's cart wheeling down. i loved it. Damn, i don't even remember the brand name.. little help here? |
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