What's a Vertical Market?

*KeLLnEsS* · #1 (**permalink**) Jun 17, 03

well..?

krisamata · #2 (**permalink**) Jun 17, 03

wtf?

*KeLLnEsS* · #3 (**permalink**) Jun 17, 03

sorry?

krisamata · #4 (**permalink**) Jun 17, 03

ok?

**MC Hammered** · #5 (**permalink**) Jun 17, 03

A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Broad examples of vertical markets are: insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals, and government.

Vertical market software is software aimed at a particular vertical market and can be contrasted with horizontal market software (such as word processors and spreadsheet programs) that can be used in a cross-section of industries.

Magi · #6 (**permalink**) Jun 17, 03

Taking MC Hammered's post, and condensing it...

Quote:

vertical market
A market which meets the needs of a particular industry: for example, a piece of equipment used only by semiconductor manufacturers. opposite of horizontal market.

and just for reference, which may help you understand the above a little better :

Quote:

horizontal market
A market which meets a given need of a wide variety of industries, rather than a specific one: for example, word processing software. opposite of vertical market.

www.google.com

*gives google a hug*

bob · #7 (**permalink**) Jun 18, 03

i work for a company that was called "vertical markets online"
lol... i'm so glad they decided to change that name...

[edit_out] · #8 (**permalink**) Jun 18, 03

a llama bleats in agony.

it knows it has but one day to live.