Radiohead's Inrainbows statistics revealed...

[sNyx]

For Radiohead Fans, Does “Free” + “Download” = “Freeload”?

2 out of 5 Downloaders Willing to Pay an Average of $6 for “In Rainbows” Album

U.S. Downloaders Willing to Pay More than International Counterparts

RESTON, VA, November 5, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online sales of “In Rainbows,” a new record album from the band Radiohead. The album’s release has challenged the music industry’s traditional distribution and sales model by allowing consumers to determine the price they are willing to pay for the album, which consumers are able to download at the band’s official site for the album (R A D I O H E A D). Consumers could also choose to purchase the Discbox, which includes a vinyl album, bonus CD, and assortment of other trinkets, at the site for a set price of approximately $80 U.S. The results of the study are based on data obtained from comScore’s worldwide database of 2 million people who have provided comScore with explicit permission to monitor their online behavior.

Approximately 2 out of 5 Downloaders Willing to Pay
During the first 29 days of October, 1.2 million people worldwide visited the “In Rainbows” site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing. The percent downloading for free in the U.S. (60 percent) is only marginally lower than in the rest of the world (64 percent).

Follow the link for specifics..
For Radiohead Fans, Does “Free” + “Download” = “Freeload”?

[Phrenetic]

wow 1.2 million. Thats Platinum

[TrixX]

yeah with the discbox they brought in around 1 million just in october they said.

im curious to know how much they receive per album sold through their record company??

[veN]

I saw something today that said that even though many people freeloaded, that those who DID pay, averaged a donation of $6 or so... And that that spread among ALL downloads would average about $2.50 per download, which is 50% more than the $1.50 that artists receive from their labels per album. So they're still ahead! Especially considering that there were no marketing costs associated with this album.

[TrixX]

Originally Posted by veN

I saw something today that said that even though many people freeloaded, that those who DID pay, averaged a donation of $6 or so... And that that spread among ALL downloads would average about $2.50 per download, which is 50% more than the $1.50 that artists receive from their labels per album. So they're still ahead! Especially considering that there were no marketing costs associated with this album.

ooooooo. thanks. i had no idea what the price they received per album was from their label!