People like to hear news about people they know or have shared experiences with. The media isn't making a value judgment on who's life is worth more, just who people will be able to relate to more. They print a story with a headline that includes individuals known to people that pay for the paper/website/whatever. This draws people in to read it and when they do, they learn about the others involved in the incident. It also allows the paper/website/whatever to stay in business and print more articles.
Your point is somewhat valid but it really relies on the presumption that people are idiots, which is kind of a morally superior way to think. Do you think people don't care about the people who have died in the crash just because of who the headline includes? Do you believe people are smart enough to read the article and draw their own conclusions, just like you did? Do you put more value in an article that has a sensational headline that you actually end up reading or one with a fair headline you never know about? Does it matter if the person reading it is intelligent enough to know the difference.
I mean don't start the 'DONT TELL ME NOT TO CARE' game because you were the first person in this thread to tell people how they should feel.
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