ICBC RoadSense Ads

[gnosis]

"It's no fun when you're dead."

Have you seen this series of ads?

I fully understand the thinking behind it: shock value.

Let's face it, youth are desensitized.

So, ICBC has embarked on a new campaign to get youth to drive slower and more carefully.

However, when I'm in a club, taking a piss, I really don't like looking at dead people in surreal situations. (Dead guy playing video games w/ stiff; camping w/ a stiff, etc).

The make-up jobs are well-done to the point of disturbing. (I had similar experiences working on some "X-Files" episodes; yeah, I know it's fake. Yeah, I know what it's for, but, it's _STILL_ unsettling to look at!)

I'm interested to hear what other people think about these ads.

Frosty
(doesn't need those images in the brain)

[b0ld]

its no different then the ad's they put on cigarette's (although I don't smoke). Either way it will get ignored.... Human's have a taboo about death.... its the risk factor... some people enjoy taking the risk...

[Senior]

I can understand doing ads as a public serive, what gets me is ads that are promoting ICBC. It's a monopoly they don't need promotion!

[tiedye]

Originally Posted by gnosis

Let's face it, youth are desensitized.

Desensitized and loving it.

[gnosis]

Originally Posted by b0ld

Human's have a taboo about death...

Interesting point that I've brought up a number of times in other "conversations".

It seems that "Western" society has major "issues" w/ death, whereby it is categorically _ignored_ by daily living.

Eastern philosophies embrace death as a part of life, and deal with it in their daily activities.

The "Western" reaction to death is usually, "OH MY GOD!!! NOOOOOOOOOOOOO!!!!!!!!!!!!!"

Assuming a shock value to the actual nature of death (aside from violent or chronic disease-related deaths).

I guess it's my environment, then, that makes these images unsettling for me.

Frosty
(Just an observation...)

[tiedye]

Originally Posted by gnosis

Eastern philosophies embrace death as a part of life, and deal with it in their daily activities.

The "Western" reaction to death is usually, "OH MY GOD!!! NOOOOOOOOOOOOO!!!!!!!!!!!!!"

Eastern cultures have always amazed me. They are way ahead of us spiritually. Buddhism has always been the only religion that has intrigued me positively (Zen Buddhism included).

Western culture is arrogant, self-centred, and completely misguided. Death IS something that should be embraced, because it's inevitable. We don't know what's beyond, so I look at it as a positive. I'll enjoy this adventure, and when it's over I'll go on another more wonderous one.

[esoter1c]

The ads that piss me off are on the skytrain with the skycops telling me their there for my safety.

Fuck right off.

[Asheai]

i want to steal one. its some pretty good makeup on those corpses, lol.

[trance4life]

Originally Posted by tiedye

Desensitized and loving it.

nuff said