Vogue Sept Issue is over 86% Advertising - Page 2

wishbone · #26 (**permalink**) Sep 04, 07

no guys, i don't think you're getting it. it's like you know when you're down to the last bowl-worth of froot loops, you can be like, man, the box up until now has been all ads!

rawb · #27 (**permalink**) Sep 04, 07

THEBOBMAN, YOU LOOK LIKE A GUY WHO LIKES VIDEO GAMES, HAVE YOU LOOKED AT A VIDEO GAME MAGAZINE LATELY?

FIRST, THERE IS REGULAR RUN OF THE MILL ADS
THEN AN EDITORIAL ABOUT WHAT NEW GAME HAS EVERYONE EXCITED (AN AD)
THEN UPCOMING SCREENSHOTS OF THE NEW GAME IN DEVELOPMENT (AN AD)
POSSIBLY A GAME DEMO/TRAILERS DISK (650 MEGS OF ADS)
MAYBE AN ARTICLE ABOUT THE LATEST EXPO LIKE LEIZPIG OR E3 OR PAX (AN EDITORIAL ABOUT WATCHING ADS, INCLUDING AD CONTENT)
OR AN ARTICLE ABOUT A NEW GAME ENGINE (AD)
SOME GAME REVIEWS (ACTUAL CONTENT, THOUGH SOME REVIEWS COULD HAVE BEEN BOUGHT, MAKING THEM ADS)
LESS THAN 10% OF THE REST IS ACTUAL CONTENT

decypher · #28 (**permalink**) Sep 04, 07

Who has time for content really?

NinjaBoy · #29 (**permalink**) Sep 04, 07

Pretty much any intrest magazine is going to boast a huge amount of ads. This issue of vouge has more then most, but I think people have already explained why.

These type of magazines exist to tell people the latest developments in there favorite products.

thebobman · #30 (**permalink**) Sep 04, 07

Quote:

Originally Posted by rawb

THEBOBMAN, YOU LOOK LIKE A GUY WHO LIKES VIDEO GAMES, HAVE YOU LOOKED AT A VIDEO GAME MAGAZINE LATELY?

FIRST, THERE IS REGULAR RUN OF THE MILL ADS
THEN AN EDITORIAL ABOUT WHAT NEW GAME HAS EVERYONE EXCITED (AN AD)
THEN UPCOMING SCREENSHOTS OF THE NEW GAME IN DEVELOPMENT (AN AD)
POSSIBLY A GAME DEMO/TRAILERS DISK (650 MEGS OF ADS)
MAYBE AN ARTICLE ABOUT THE LATEST EXPO LIKE LEIZPIG OR E3 OR PAX (AN EDITORIAL ABOUT WATCHING ADS, INCLUDING AD CONTENT)
OR AN ARTICLE ABOUT A NEW GAME ENGINE (AD)
SOME GAME REVIEWS (ACTUAL CONTENT, THOUGH SOME REVIEWS COULD HAVE BEEN BOUGHT, MAKING THEM ADS)
LESS THAN 10% OF THE REST IS ACTUAL CONTENT

Good call. Except Vogue had 14% articles. Total. What percentage would you wager were not advertising masquerading as articles? 1%? 0.25%?

Yes. The TV Show analogy was a shitty analogy. My point in all this is starting to fade under the onslaught of people who can't grasp the fact that advertising does not equate to information. Fashion is not dictated by who can buy the most ad space. If that was true we'd all be wearing identical outfits, probably made by Nike.

Lets throw ethics out the window and just look at some figures:

Price of a Copy of Vogue: $5.99 - Editorial content of Vogue: 14%
This implies that of total cost to publish a single copy of vogue Vogue, $5.99 only covers 14%, since the publisher doesn't want to charge the actual cost of publishing the magazine they reduce the cover price by selling advertising. If $5.99 is only 14% of the total cost, what would be the cost per issue without the ad revenue?

$42.78

Now lets factor in figures on monthly subscriptions. Keep in mind that this represents money already paid to Vogue for each issue. If anybody wants to know where I got these figures from, I got them from the Vogue themselves

Subscription.............799,309 / 61%
Verified Subscriptions....50,059 / 4%
Newsstand................452,207 / 35%

Total Average Paid Circulation...1,301,575/100%
Sources: June 30, 2007 ABC Statement and MRI Spring 2007 (Base:Adults)

Combining these figures, and the cost per issue we can estimate how much it costs to publish a issue of Vogue:

$55,681,378

$55 million a month to bring you a little over 100 pages of commentary on the fashion industry? Yeah, um, I think not.

NinjaBoy · #31 (**permalink**) Sep 05, 07

Forget the ethics? This is Vouge magazine, not fucking CNN! Their moral responsiblity is to show you that expensive clothes look hot on models.

decypher · #32 (**permalink**) Sep 05, 07

I hate to break it to you Bobman but there is no neutrality or objectivity in journalism. Everything is just an Advert for someone's own biased view, whether it's Army & Navy or the Globe and Mail.

In media there are things called "audiences" and media is catered to a certain audience of which rings true with Vogue. I don't think it's us "who can't understand advertising equates information," i believe it is you that doesn't understand that Vogue does not equate the kind of information you are looking for.

Vogue is fashion--->pop-culture--->product--->advertising. Get it?

If you think you have discovered some sort of sneaky attack on the public sphere by the marketing industry then you're a few decades too late on that conversation.

wishbone · #33 (**permalink**) Sep 05, 07

bobman, may i ask what information/entertainment luxury goods you purchase on a regular basis?

NinjaBoy · #34 (**permalink**) Sep 05, 07

I would also like to say if we're disscusing morals in magazines. Macworld is a very bias magazine.

Mangle · #35 (**permalink**) Sep 05, 07

Quote:

Originally Posted by thebobman

Um, maybe because as a magazine they're kinda supposed to at least attempt some sort of neutrality rather than just grabbing their ankles for the top bidder. Its that kind of attitude that leads to people watching Fox news.

I'm with you, dude. I tear out any and all magazine advertising I can (f*cking Rolling Stone always puts content on the other side of ads except for the first 10 pages). Thank gawd someone else here thinks about anything other that shoes. Try to ignore the constant ridicule of having a brain. It's all you can do.

Quote:

Originally Posted by Revolver

advertising,marketing,fashionistas is pretty much bullshit,.....here ill pass it over to this guy,
YouTube - Bill Hicks on Marketing

Bill Hicks = God

NinjaBoy · #36 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangle

I'm with you, dude. I tear out any and all magazine advertising I can (f*cking Rolling Stone always puts content on the other side of ads except for the first 10 pages). Thank gawd someone else here thinks about anything other that shoes. Try to ignore the constant ridicule of having a brain. It's all you can do.

Ignoring the common sense that magazines will have advertising?

Good plan.

Oh right, everyone are sheeps because they are slaves to advertising. Except you. You don't buy anything because of advertising!

decypher · #37 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangle

I'm with you, dude. I tear out any and all magazine advertising I can (f*cking Rolling Stone always puts content on the other side of ads except for the first 10 pages). Thank gawd someone else here thinks about anything other that shoes. Try to ignore the constant ridicule of having a brain. It's all you can do.Bill Hicks = God

Oh great, now the most biased guy on FNK is here. The process of you ripping the pages probably implanted the Ad into your brain more than if you just ignored it.

The point i was making was that Bobman is picking an argument which doesn't fit. Vogue is a mass-publication and therefore it is catered to a mass-audience not to the Mangle arm-chair audience.

So go on crusaders, go forth...

rawb · #38 (**permalink**) Sep 05, 07

QUICK SOMEBODY WITH A MORAL SUPERIORITY COMPLEX SAY "SHEEPLE"

decypher · #39 (**permalink**) Sep 05, 07

Sorry guys I'm really a Public relations rep for Vogue.

Mangle · #40 (**permalink**) Sep 05, 07

Quote:

Originally Posted by NinjaBoy

Ignoring the common sense that magazines will have advertising?

Nope, ignore people who would tell you to just accept that magazines have advertising and call you out for thinking about the material world they try to cram down your throat. That's who to ignore. I believe you missed the point that I read magazines.

Quote:

Originally Posted by decypher

The point i was making was that Bobman is picking an argument which doesn't fit. Vogue is a mass-publication and therefore it is catered to a mass-audience not to the Mangle arm-chair audience.

No, it's not catered to a mass-audience. The mass-audience is catered to advertisers. That's the point you're missing. It's not about fashion, but wearing something expensive as a status symbol. Vogue is a big piece of sh!t, though. I'm with you there. Furthermore, I enjoy tearing ads out and throwing them away. I tend to read them more than once, so it really speeds up the entire process. That and ripping things is just plain fun. Xmas, anyone?

Quote:

Originally Posted by rawb

QUICK SOMEBODY WITH A MORAL SUPERIORITY COMPLEX SAY "SHEEPLE"

You just said it... well, yelled it. Did you know you've still got "caps lock" on? It's the constantly blinking left turn signal of the interweb.

NinjaBoy · #41 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangle

Nope, ignore people who would tell you to just accept that magazines have advertising and call you out for thinking about the material world they try to cram down your throat. That's who to ignore. I believe you missed the point that I read magazines.

Yes, I understand you read magazines. Here's a couple things to keep in mind from someone who actually understands the concept of advertising.

The magazines disscused in this thread are product based publications. They exist purely to tell you what products are out (previews) and what products you should buy (reviews). Vouge and rolling stone exist purely to move products.

Pretty much all magazines have ads and always have. It subsidises the price to make it affordable. This is common for all forms of media. For example Radio exist and makes it's profit of advertising. There is no other way for them to make money. Magazines are sold at little or no profit.

I have a question for you, why shouldn't magazines have any advertising?

rawb · #42 (**permalink**) Sep 05, 07

MANGLE IS TOO HELLA EXTREME FOR ADVERTISING

Mangle · #43 (**permalink**) Sep 05, 07

I never said they shouldn't. Every publication I write for has ads. I just said I love tearing the bastards out and throwing them away, and I encourage everyone to do the same. I also support others who express anti-advertising ideas and wish to expose themselves to as little a meme barrage as possible. It's just great to see people thinking about it.

Quote:

Originally Posted by NinjaBoy

I have a question for you, why shouldn't magazines have any advertising?

rawb · #44 (**permalink**) Sep 05, 07

I THINK WE SHOULD ALL BE ANTI ADVERTISING

EXCEPT OF COURSE FOR BUYING, READING AND WRITING FOR ADVERTISING FUNDED MAGAZINES.

ALSO! TALKING ABOUT DOING THESE THINGS ON A MESSAGE BOARD ENTIRELY FUNDED BY ADVERTISING IS COOL AS WELL

BUT OTHER THAN MAKING POSSIBLE SUCH THINGS AS ENTERTAINMENT, HOBBIES AND EMPLOYMENT, ADS ARE HORRIBLE

mojo · #45 (**permalink**) Sep 05, 07

http://fnk.ca/board/f82/dj-promo-dow...haring-209569/

Looks like advertising to me.

decypher · #46 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangled

No, it's not catered to a mass-audience. The mass-audience is catered to advertisers. That's the point you're missing. It's not about fashion, but wearing something expensive as a status symbol. Vogue is a big piece of sh!t, though. I'm with you there. Furthermore, I enjoy tearing ads out and throwing them away. I tend to read them more than once, so it really speeds up the entire process. That and ripping things is just plain fun. Xmas, anyone?

Yes i understand mass culture theory, I just don't understand why he was so shocked that Vogue was all Adverts. Bob has his calculator out throwing stats all pissed off Vogue isn't bringing us balanced news.

My answer was simply to show him that this mass-media "caters" to a mass-audience because the market is there which urban life created. By catering I mean being manipulating and praying on our inner most desires and unfulfillable dreams. That's just the known fact of advertising, it's up to you to view it as whatever.

Why is Bob so surprised that Vogue is purely ad runned? You have some other guy who is comparing a bunch of superficial magazines on their superficial value? And, oh shit, a magazine named Vogue is on top.

There are much better Ad coercion stories out there. I don't think the Illuminati are going to get Murdoch to initiate editorial pressure on Vogue to bring back parachute pants. So don't worry guys settle down.

Mangle · #47 (**permalink**) Sep 05, 07

Quote:

Originally Posted by rawb

TALKING ABOUT DOING THESE THINGS ON A MESSAGE BOARD ENTIRELY FUNDED BY ADVERTISING IS COOL AS WELL

It's called Firefox, genius. Google it.

NinjaBoy · #48 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangle

It's called Firefox, genius. Google it.

Yeah, we're all using firefox? So? Does that pay myles's web hosting bill?

wishbone · #49 (**permalink**) Sep 05, 07

Quote:

Originally Posted by Mangle

It's called Firefox, genius. Google it.

actually, the internet insult you were looking for was "It's called AdBlock Plus extention for Firefox, genius."

/using firefox AND looking at ads. Do they bother me? No. Why not? Maybe because I have enough self control to not let every single ad influence me. Those that are "anti advertising" only scream "weak minded individuals".

NinjaBoy · #50 (**permalink**) Sep 05, 07

Quote:

Originally Posted by wishbone

actually, the internet insult you were looking for was "It's called AdBlock Plus extention for Firefox, genius."

/using firefox AND looking at ads. Do they bother me? No. Why not? Maybe because I have enough self control to not let every single ad influence me. Those that are "anti advertising" only scream "weak minded individuals".

I don't have that level of control... Must... attend... Sean Kingston...