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| Punching Bag Bitch, cry and whine your way into oblivion. |
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Apr 10, 06
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but as if that store dosn't already attrack a certain body type shopper....... now they have to plaster it over the windows.... .dalyn. 
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Apr 10, 06
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Good grief...Now I have even MORE reason to not shop at Aritzia (like the price of their clothing isn't deterrent enough).
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Apr 11, 06
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Weird, I always connected the 'we heart the skinny' with the tapered skinny leg jeans they have in the windows and never anything else.
I don't get it, it's not like when fat pants or wide leg jeans were in skinny people were getting all harpy.
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Apr 11, 06
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but were there signs saying "we heart the fatties"? i donno, with my personal experiences in the store, this doesnt surprise me. it is just a marketing device, and obviously a pretty darn good one with all the commotion its getting right here. personally i dont think its the best, but i dont think many things in advertising are very good right now. (except dove - i really enjoy their advertisments) almost everything tells girls in some way to be skinny, pretty, tanned, sexy or whatever. maybe im sensitive due to hidden self esteem issues, but i just dont think the world needs more advertisments like this and if i were near an aritzia, i'd be sure to voice my opinion. then again, what can you do in todays society that doesnt offend someone? in meghans ideal world, more money would be spent on advertising healthy living and eating and how to do it in an affordable mannor, rather then "check out my ass" advertising. p.s. as much as i love the 80's, i really hope these jeans dont make it past this season.
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Apr 11, 06
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Ive been tiny and skinny my whole life. Not by choice but by nature. And I love my skinny self.
People should educate themselves and be media literate. Lots of company's use play on words in their ad's... course people are going to get offended by the sign... Its good but bad advertisement. Now everyone on this board who didn't know about skinny jeans know now. I still for one wouldn't by the jeans cause they would make my tiny legs look more pinner :( I have chicken legs as it is lol :p
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Apr 11, 06
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Have none of you ever heard the "I whare my skinnys to the...." comercial on the radio? However that one was done by off the wall. At first your thinking what are these girls talking about untill they mention that skinny jeans are coming back and you think oh please no!
Yet to have a big poster that says "we love skinnys" might be a little bit miss leading to most since no one has ever worne a skinny jean since the 80's. I'm sure all the camotion is expected to help promote the store and the jeans.
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Apr 11, 06
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They give you a false sense of empowerment, but such is the strategy for appealing to the customer. Win the consumer's support by appearing to be unthreatening, by recognizing that the beauty industry creates unnattainable standards that pressure women to consume endless amouts of beauty products, by starving them to perfection. Stand out by trying to appear like the "accepting" company that does not judge women, but worships them. At the end of the day though, dove still contributes to the social standards of beauty. At the end of the day, they still sell beauty products. At the end of the day, behind the messages of "we accept you as you are" Dove is still a company that profits from your insecurities, and sells night creams which claim to reverse or slow the appearance of aging. Behind the appearance that Dove accepts all kinds of women, lies the subtle message from which they profit: "ageing is to be feared, standards of perfection are to be maintained, slenderness is the ideal". The false appearance of acceptance is just another way to earn the support of the potential consumer, and not a real message of the acceptance. After all, if women TRULY accepted themselves for what they are no matter what size or shape, then there would be no beauty industry. The message behind it all is... "we love you as you are, as long as you buy our product". Last edited by yoko*; Apr 11, 06 at 09:00 PM.
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Apr 11, 06
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ehhhhhh the only dove product i buy is their new deoderant that doesnt leave white marks - cause it really doesnt. i;ve never been "ohhhhh now im gonna buy some dove." i understand what youre saying yoko, its still advertising - they are just being more sneaky about guiding women into buying their products to look better.
i dont agree with their firming lotions or whatever other age defying beautifying products but most of the stuff dove sells is soap and moisturizors and deoderant and shampoos. something most people are purchasing not to make themselves look better, more so to keep themselves clean. so instead of showing the hot thinner lady shampooing her hair and making orgasm sounds like in the herbal essences commercails, you have regular women simply showing their hair\talking about it. i thought using the cartoons on the buses was great as well. anyways, i probably just dug myself a hole. advertising and marketing is bad. but sexy goodlooking people will always sell, people will always buy products in hope of looking as good as the adds.
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Apr 11, 06
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http://www.unilever.com/ourbrands/ad...sp?W=320&H=286 Unilever also owns the Slim-Fast brand. I'm not arguing with you, I'm just throwing out some of the thoughts that I've had about the new campaign they've launched, and your post gave me that opportunity because you were one of the few that mentioned it on this board. *pulls out her Dove products*. My sister works in marketing for Dove Hair care by the way, which is kind of why the ads interest me and also why I have a load of dove products. When you look closely at the products though and the kinds of "goals" each product claims/hopes to achieve, you get the notion that these products, even if they are just for hair or skin care contribute to the promotion of certain standards for beauty and are also reflections of such standards (beautiful hair, beautiful skin). Looking at just the labels attached to some of the products I have laid out before me, each of them seem to reflect the standards of beauty that are sought after by many in our society. Frizzy hair is bad, healthy skin should be radiant and fresh, makeup should be enhanced, complexion should be perfected, well-nourished skin is "essential". Just some thoughts... :) Last edited by yoko*; Apr 11, 06 at 11:47 PM.
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Apr 11, 06
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And boy, does axe ever smell like shit to my nose! My nostrils cannot tolerate it, so I don't know what those commercials are talking about! To each their own I guess. :)
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Apr 12, 06
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meh, it still makes me want to paint "I Heart eating" on their front windows
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Apr 12, 06
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for some reason that really doesn't surprise me. Its pretty awful how some of the only positive advertising out there is just a bullshit marketing ploy itself. I knew that it must have been, but I didnt know dove was owned by the same company as axe and slim-fast... I guess its better than no positive advertising at all, even if it is extrememely contradicting considering the other products they push and how.
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Apr 12, 06
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You're pissed off a store marketing slim peoples clothing is pushing a 'skinny' slogan?
What the fuck do you expect? They're not going to sell clothes with a "Tubby bitches welcome too!" sign out there. Get over your fat insecurities and lighten up already. Last edited by Goat; Apr 12, 06 at 01:21 AM.
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Apr 12, 06
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I think its funny. Not right..but funny..and definately catches the eye *shrug*
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